Privacy Policy

At ILLUMIGI, we take customer privacy and data very seriously. We abide by the latest UK and EU regulations, including PECR and EU GDPR guidelines.

As part of our commitment to the highest levels of data protection, we've put together this easy to read document, that helps you understand how we use customer data and who has access to your information.


ILLUMIGI / is managed, owned and operated by Humber Distribution Limited. Our head office is based at Unit 10, Link Walk, Scarborough, North Yorkshire, YO11 3LR


In order to ensure that all of our pages work correctly and you're able to browse and purchase items without hitting any snags, we use a piece of software called Google Analytics. This software tracks website users via sources/mediums and ensures that all of our marketing channels are working effectively to drive our visitors to the products they're looking for.

Google complies with all EU and US data retention and processing regulations. You can read more by Clicking Here.

As part of the latest EU GDPR regulations, we now only store tracking data for 24 months. After this period, Google Analytics anonymises any data, so that we can run reports for our in-house team and ensure we are hitting sales targets. No individual customer data is shared, all reports are anonymised and grouped together to ensure your data remains private.


If you wish to restrict or block the cookies which are set by our website, or indeed any other website, you can do this through your browser settings. The 'Help' function within your browser should tell you how. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

You may also wish to visit to learn more about the cookies on your device set by other companies, and opt out of them if you wish.

However, if you use your browser settings to block all cookies (including strictly necessary cookies) you may not be to access all or parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies as soon you visit our site.

Important: Blocking ALL cookies and tracking may mean you cannot add items to your basket. Our website needs to store your basket information, product price and order date to ensure items are removed from stock when you place your order. By blocking everything, your basket is likely to remain empty, even after adding products. 


At ILLUMIGI, we offer a wide range of options to allow you to pay for your products. These payment options include: Apple Pay, Google Pay, PayPal, Shopify Payments and Visa/Mastercard payments.

At no point do we see any of your credit or debit card data or security information. Nobody from ILLUMIGI will ever ask you for a pin number or secret password. All of your credit and debit card data is stored by the relevant payment processor and no member of staff at ILLUMIGI has any access to this information. We are likely to only ever see the last 4 digits of the payment card and the 3 letters on the back of the card (CVV). Everything else in your payment profile is starred out (***) with the exception of your billing address, which should match the payment method you have chosen. If it does not, your order will be put on hold and a member of our team will contact you by email or telephone to ask for identification that matches your billing address. This is one of the ways we help to fight fraud, by ensuring that any purchases by credit/debit card match the cardholders address details.


Although we don't see any credit or debit card details, we do require your delivery and billing address. This information is visible to our customer service and warehouse/dispatch partners. We need this information for the purpose of delivering your order and without it, we would not be able to carry out our part of the contract. 

Your delivery and billing address details are stored for as long as legally required. For example, in the case of VAT paid to HMRC, we are legally required to keep a record of all transactions for 6 years. Delivery information will be wiped from our servers after 24 months, as part of our periodic bi-annual data cleansing process.  

Google Pay/Apple Pay/PayPal/Visa/MasterCard/American Express (US/UK) are all forms of payment processor that may have access to your payment details. However, they are also subject to EU regulations and UK/EU law regarding data.


Our online checkout allows you to make purchases without entering an email address. Instead, you can simply enter your mobile telephone number and we will use this as our primary contact method.

Please note. By entering your mobile telephone number at the checkout, you confirm that you are allowing us to send you SMS text messages relating to your order.

There is no charge for this and we will not send marketing or promotional messages via this form of contact. SMS text messages will only be sent to keep you updated with the progress of your order or to ask you to call us, should there be a problem with the order you have placed.


The following organisations may store your data but, to the best of our knowledge, all abide by EU GDPR regulations as of May 2018. 

Much of the 3rd party access is required for us to process your order or serve relevant information to your interests. You

Google Analytics (US)
Google claim that they already abide by EU/UK Law regarding Cookies and Personal Data. You can read more about their GDPR policy by Clicking Here.

Shopify (Canada)
Our website is built on the Shopify platform and so, some 3rd party data may be held on servers in the USA or Canada. Companies accessing the details of EU/UK consumers are subject to EU/UK Law regarding how they handle data. You can read about the Shopify GDPR Policy by Clicking Here.

Klaviyo (UK / USA)
If you have shown interest in our products, Klaviyo may send you an automated email containing your shopping basket. 

Unless you sign up for our weekly email newsletter, you will only ever receive shopping basket reminders and in most cases, this will only happen once.

Twitter Ads (US)
Twitter has no access to customer data from our website but we may advertise via their platform and use their in-house demographic targeting to reach relevant consumers for our products. 

Humber Distribution Limited (UK)
Our company, registered in the UK, may process data relating to your name, address or browsing device (mobile/laptop/desktop). This data is held within the company and is NOT distributed to third parties or sold on. Your data is retained for the purpose of conducting retail activities and serving you relevant content. We do not allow or condone the selling of our customers personal data.

Couriers: Royal Mail / ParcelForce / MyHermes
Our couriers may retain your delivery details for the purpose of delivering or attempting to re-deliver your parcel(s). You will need to contact them individually, to ask about their GDPR retention policies. To the best of our knowledge, all of these companies operate within EU/UK data laws and work with hundreds of other retailers in the UK.

Suppliers: Where items are delivered direct to you from our suppliers warehouse, we may provide them with your delivery address and contact telephone number or email address. We do not provide them with any personal payment information or credit/debit card data. We also do not permit them to contact you for marketing purposes, without your explicit consent.


Humber Distribution Limited t/a ILLUMIGI DO NOT sell, rent or distribute private data, delivery details or credit/debit card information to unauthorised 3rd parties.

All of your data is stored on systems accessed solely by employees of Humber Distribution Limited and is not rented, offered for sale or distributed to 3rd parties without explicit consent from yourself.


Humber Distribution Limited t/a ILLUMIGI will keep all of your personal data private and secure. However, UK law enforcement can override any of our data protection policies at the request of a Court, for the purpose of criminal investigations or tax enquiries.


Under the latest EU GDPR regulations of May 2018, and under previous PECR regulations in the UK and EU, you have the right to request that we delete all of the personal data we hold on you. 

This right of removal does not override any legal requirements for our storage of data. For example, in the case of VAT or HMRC, we are still required to keep an electronic copy of any transactions for a period of 6 years. This data is stored by our payment providers and therefore is not subject to a right to be forgotten request. 

To request that we delete the personal information we hold on you, please write to Humber Distribution Limited t/a ILLUMIGI, Unit 10, Link Walk, Scarborough, YO11 3LR or alternatively, email You will need to allow 28 days for your data to be removed from our servers. Once this process is complete, you will not receive any communication from us, unless it directly relates to a purchase you have made on our website e.g. a copy of an invoice or electronic receipt.


You should not receive any marketing communication from Ralph Bentley, unless you have explicitly requested that we contact you with promotional offers by email, post or SMS text.

It is perfectly acceptable and legal for us to send you a copy of your receipt or a copy of the items in your basket, to the email address you have supplied at checkout. It is also acceptable for our courier to call you or send you an SMS text to make you aware that your item has been delivered. Neither Ralph Bentley nor our couriers will contact you for the purpose of marketing. If this occurs, please email to alert our team and we will investigate.

If you receive an email marketing communication from us, you can always click the 'Unsubscribe' link at the bottom of the email. If you have received the communication in error or did not sign up to receive such, please email to alert a member of our team and we will endeavour to remove you from any such communication in the future.